“right here, right now” for arc’teryx
Art Direction
3D Visualization
“Right Here, Right Now” is a speculative branding activation and campaign for Arc’teryx. This project erects analog photobooths in scenic destinations around the globe. The temporary installation encourages people to visit overlooked national parks, scenic locations, and hiking trails.
The project prints out photographs for anyone who reaches the destination, and ask permission to use the images for other promotional material linked to the project.