krispy kreme x roblox
Art Director
Collaboration Curator
Designer
Krispy Kreme x Roblox is a speculative collaboration and campaign for Krispy Kreme. This campaign uses Krispy Kreme’s collaboration to reach a new audience. The collaboration with Roblox leveraged new media channels (i.e., Roblox games as material) alongside traditional collaboration techniques Krispy Kreme already uses.
This project used Google Gemini and Runway AI for image generation and animation generation.